Do you already know what a QR Code is? It is a two-dimensional barcode that can be scanned by smartphone and tablet cameras, and which stores various information, such as links, texts, passwords, telephone numbers, contacts (vCard), Events and much more. The QR Code is a very useful tool for various purposes, especially in the world of business and marketing. In this post, we will talk about the importance of QR Codes, applications in products and marketing, including shortened links, and how CuboPlus can help you create personalized and efficient QR Codes.
The importance of QR Code:
The QR Code is a way to facilitate communication between companies and consumers, as it allows quick and easy access to relevant information about products, services, promotions, campaigns, among others. Furthermore, the QR Code is also a way to increase customer engagement, as it stimulates interaction, curiosity and loyalty. The QR Code can also be used to collect data from consumers if used in conjunction with an analysis tool such as CuboPlus, which helps companies to better understand their target audience and offer solutions that best suit their needs and expectations, as well as identifying whether a certain campaign is having engagement and return.
QR Code applications in products and marketing:
The QR Code can be applied to different types of products, such as packaging, labels, business cards, flyers, banners, etc. The QR Code can contain information about the product itself, such as composition, expiration date, instructions for use, warranty, etc., or about the brand or company that produces it, such as history, mission, values, social responsibility, etc. The QR Code can also contain links to websites, social networks, online stores, explanatory videos or demonstrations of the product, testimonials from satisfied customers, etc. The QR Code can be used to publicize special or exclusive promotions for those who scan the code, such as discounts, giveaways, sweepstakes, etc.
The QR Code can also be applied to various digital or offline marketing strategies. For example:
- Direct consumers to conversion-optimized landing pages, where they can sign up for an email marketing list or download material (e-book, infographic, webinar, etc.) in exchange for their data;
- Direct to biography pages, where the public can access other channels, information, products or services;
- Create interactive and creative campaigns that involve augmented reality or gamification. For example: a QR Code that, when scanned, reveals an animated character that interacts with the user or that gives clues to a game or challenge;
- Create personalized experiences for consumers. For example: a QR Code that, when scanned, shows a personalized message or suggests products or services.
- Create social or environmental campaigns that generate engagement and awareness. For example: a QR Code that, when scanned, shows a video about a social or environmental cause supported by the company or that encourages the user to make a donation or sign a petition.
- On the CuboPlus platform, they allow editing of destination links at any time without having to change the QR Code image (simply change the destination of the shortened link), avoiding expenses with graphics or changing the marketing strategy.
The advantage of using shortened links in QR Codes:
An important tip for using the QR Code effectively is to use shortened links, as this way, the public will be more successful in reading the QR Code at greater distances as it requires fewer characters to generate the information. Shortened links are those that reduce the size of the original URL to a shorter, more memorable version. For example: https://www.cuboplus.com.br/page/qr-codes can be shortened to https://cubo.plus/qrcodes.
Shortened links bring several advantages to QR Codes:
- They make codes simpler and visually cleaner.
- They make it easier to scan codes on mobile devices.
- They allow tracking of code metrics (how many times they were scanned, where the hits came from, etc.).
- On the CuboPlus platform, they allow editing of destination links at any time without having to change the QR Code image (simply change the destination of the shortened link), avoiding expenses with graphics or changing the marketing strategy.
How CuboPlus can help you generate QR Codes:
CuboPlus is an online platform that offers the resource to generate static and dynamic QR Codes, personalized and with the possibility of downloading in various formats. Static QR Codes are those that have fixed and immutable content, such as text or a link.
Dynamic QR Codes are those that have variable and editable content, such as a landing page or a video. Customized QR Codes are those that can have colors, shapes, icons, logos and other elements that match the visual identity of your brand or campaign.CuboPlus allows you to create QR Codes quickly, easily and safely, without having to install any programs or applications on your computer or smartphones. You can generate as many QR Codes as your plan accepts, you can also download the QR Codes in different image formats, such as PNG, vector (SVG), WebP and PDF, to use in different media, such as print or digital.
Furthermore, you can monitor the statistics of your QR Codes if used in conjunction with the link shortener, such as number of scans, origin of access, etc.
Conclusion:
The QR Code is a technology that is here to stay and can bring many benefits to your business. With the QR Code, you can transmit relevant information to your customers, increase customer engagement and loyalty, collect valuable data for your marketing, create innovative and differentiated campaigns, and much more. To make the most of the potential of the QR Code, you can count on CuboPlus. Try it now and see the results!
